Lisa Aragona/Daily Bruin Senior Staff
By Amy Lee
ThereвЂ™s yet another variety of swiping happening on campus that doesnвЂ™t include dining halls.
Centered on a вЂњhot or otherwise notвЂќ concept, Tinder is an on-line relationship app that matches people in the area by having users swipe directly to show interest or perhaps a swipe kept to reject. Since its inception 17 months ago, Tinder, as well as other internet dating apps such as for example Grindr, Hinge and Twine, has already established a growing existence on university campuses.
Produced by USC alumni and co-founders Sean Rad and Justin Mateen, Tinder was launched at universities, beginning at their alma mater.
Mateen said they strategically aimed the application at an university demographic simply because they knew the software would be successful if it resonated with students.
вЂњCollege is an atmosphere that is highly social and pupils are sponges for taking in information,вЂќ Mateen stated. вЂњ If thereвЂ™s a need to make use of one thing among several, other people will too acquire that need. ThatвЂ™s precisely what we discovered with students.вЂќ
A day, Tinder has amassed about 50 percent of its population through college-based users aged 18 to 24 with more than five million matches.